Sonika Patel's Portfolio Website

Honeybee Health

Designing efficient e-prescription tools for providers and welcoming checkout experiences for patients

During my time at Honeybee Health, I led the user experience for an e-prescription tool that enables medication abortion providers to directly prescribe medications to Honeybee Health pharmacy. From leading user research with 6 different providers, to synthesizing results and designing an intuitive e-prescription experience, I led the end to end experience for Nectar that would prepare Honeybee Health for Series B funding. I also led the user experience for convenient telehealth checkout experiences that would improve trust with our partners.

Timeline

1 year

Role

User Testing, Strategy, UX Design, Workshop Design

Team

Jason Youn (CTO), Sara (VP of Operations)

Virtual Pharmacy-as-a-Service

Enabling more convenient checkout experience for telehealth partners

I led the user experience and design for a virtual pharmacy-as-a-service at Honeybee Health. A fully e-commerce pharmacy that provides direct to patient medications, HBH partners with a variety of telehealth partners for medication fulfillment. Designing an intuitive experience white labelled to each partners' brand resulted in a more seamless checkout experience and increased trust.

Launching the experience resulted in an 18% increase in customer satisfaction with Honeybee Health and optimized checkout experiences for patients. By maintaining a hospitable experience with the pharmacist imagery and step by step wizard, patients had an engaging experience.

Launching the experience resulted in an 18% increase in customer satisfaction with Honeybee Health and optimized checkout experiences for consumers, who checked out their medications immediately after being prescribed.

Nectar

Designing e-prescription tools for providers to easily prescribe abortion medication

With stringent abortion medication laws in May 2023, we identified an opportunity to create our own vertically integrated e-prescription tool, where providers can prescribe directly to Honeybee Health in order to protect patient privacy. I took a human-first approach, speaking directly with doctors, understanding their workflows, and designing the tool to optimize womens' health doctors experiences seamlessly.

User Research

How do prescribers engage with existing tools?

Warm, inviting, community-driven

warm, inviting, community-driven

By having each doctors walk through their existing workflow for prescribing medications to test patients, I gained insight into the information they prioritize before writing a prescription.

“I’m so excited about what you guys are doing.” We’re looking at different solutions to get away from EHR - we don’t use all the functionality - it’s to keep notes and that’s about it.”

Cindy Adams, NP

“It’s barebones - we also like that - you don’t have to click 4 different places to send a prescription.”

(In regards to MD toolbox)

Dr. Lauren and Cindy

“It’s barebones - we also like that - you don’t have to click 4 different places to send a prescription.”

(In regards to MD toolbox)

Dr. Lauren and Cindy

“It’s barebones - we also like that - you don’t have to click 4 different places to send a prescription.”

(In regards to MD toolbox)

Dr. Lauren and Cindy

“It’s barebones - we also like that - you don’t have to click 4 different places to send a prescription.”

(In regards to MD toolbox)

Dr. Lauren and Cindy

“[We'd want] something that’s very simple, that’s customizable where you can template things can increase efficiency is really the goal.”

Dr. Jillian

Telehealth partners used tools like Dr. Chrono, Tebra, and MD Toolbox, however complained about clicking multiple tabs, not understanding how to perform basic prescribing tasks in the experience. After gaining a clear understanding of what doctors wanted in the new experience, I began identifying the core elements of the Nectar MVP. What features matter most to doctors who see ~ 30 patients a day with similar concerns?

Prioritizing Key Features

How can we deliver a valuable e-prescription experience?

Prescribing medications < 8 weeks gestation and > 8 weeks gestation.

Most doctors are frequently prescribe the same bundle medications for abortion patients.

Prescribing medications < 8 weeks gestation and > 8 weeks gestation.

Most doctors are frequently prescribe the same bundle medications for abortion patients.

Prescribing medications < 8 weeks gestation and > 8 weeks gestation.

Most doctors are frequently prescribe the same bundle medications for abortion patients.

Prescribing medications < 8 weeks gestation and > 8 weeks gestation.

Most doctors are frequently prescribe the same bundle medications for abortion patients.

Surfacing patient information more effectively, including allergies.

Doctors typically view basic patient information and allergy information before prescribing medications.

Surfacing patient information more effectively, including allergies.

Doctors typically view basic patient information and allergy information before prescribing medications.

Surfacing patient information more effectively, including allergies.

Doctors typically view basic patient information and allergy information before prescribing medications.

Surfacing patient information more effectively, including allergies.

Doctors typically view basic patient information and allergy information before prescribing medications.

Allowing doctors to select between favorite medications or bundle medications.

Prescribers should easily be able to select recurring medications, such as birth control and other common womens' health medications easily.

Allowing doctors to select between favorite medications or bundle medications.

Prescribers should easily be able to select recurring medications, such as birth control and other common womens' health medications easily.

Allowing doctors to select between favorite medications or bundle medications.

Prescribers should easily be able to select recurring medications, such as birth control and other common womens' health medications easily.

Allowing doctors to select between favorite medications or bundle medications.

Prescribers should easily be able to select recurring medications, such as birth control and other common womens' health medications easily.

Finalizing the Prototype

While designing the final Nectar product experience, I collaborated closely with engineering to assess the feasibility of the product. Ultimately, we decided not to move forward with the product due to shifting priorities and the technical complexity of integrating with each telehealth partner’s EHR — a capability doctors needed for adoption.