Block
Integrating external bank account data to yield higher loan offers
Skills
UX Design, User Research, UserTesting.com
Team
Dua Gettani
Date
2022
Outcomes
5-30%
Plaid Linking conversion
$150K - $900K
Loan Originations
$45K
Eligible Term Sellers
Block
Integrating external bank account data to yield higher loan offers
Skills
UX Design
User Research
Team
Dua Gettani
Date
2022
Link additional bank accounts with banner
Banner on offer loan page
Copy to incentivize sellers to link bank data
Free form input to ask sellers about bank count
During my time at Square, I led the user experience for a variety of credit products, including term loans. We wanted to provide higher loan offers to sellers, collecting external bank account data, outside of the checking account information we receive. In designing the experiences, I wanted to make sure we weren't compromising on the user experience, ensuring transparency and simplicity were fundamental to the product.
Below are iterations of product directions I tested amongst sellers.
During my time at Square, I led the user experience for a variety of credit products, including term loans. We wanted to provide higher loan offers to sellers, collecting external bank account data, outside of the checking account information we receive. In designing the experiences, I wanted to make sure we weren't compromising on the user experience, ensuring transparency and simplicity were fundamental to the product.
Below are iterations of product directions I tested amongst sellers.
Eventually, I concluded on a direction that enables sellers to most easily add their bank accounts and the experience holds the seller accountable for inputting all their bank accounts. I conducted lightweight usability testing with 17 sellers of different GPV segments, and launched a "Choose your own adventure" flow, where sellers can opt in to submit their bank information and FICO information in order to yield a higher loan offer.
Fika is a community and responsive web application I built with 2 friends in New York. When the pandemic hit and everyone was forced to work from home, it became more difficult to connect with others. We wanted to create a way for creatives to easily collaborate over a ritual that we frequent when networking - coffee. Coffee is just the spark to collaborations, design gigs, mentorship and more.
Block
Integrating external bank account data to yield higher loan offers
Skills
UX Design, User Research, UserTesting.com
Team
Dua Gettani
Date
2022
Link additional bank accounts with banner
Banner on offer loan page
Copy to incentivize sellers to link bank data
Free form input to ask sellers about bank count
During my time at Square, I led the user experience for a variety of credit products, including term loans. We wanted to provide higher loan offers to sellers, collecting external bank account data, outside of the checking account information we receive. In designing the experiences, I wanted to make sure we weren't compromising on the user experience, ensuring transparency and simplicity were fundamental to the product.
Below are iterations of product directions I tested amongst sellers.
Eventually, I concluded on a direction that enables sellers to most easily add their bank accounts and the experience holds the seller accountable for inputting all their bank accounts. I conducted lightweight usability testing with 17 sellers of different GPV segments, and launched a "Choose your own adventure" flow, where sellers can opt in to submit their bank information and FICO information in order to yield a higher loan offer.
Eventually, I concluded on a direction that enables sellers to most easily add their bank accounts and the experience holds the seller accountable for inputting all their bank accounts. I conducted lightweight usability testing with 17 sellers of different GPV segments, and launched a "Choose your own adventure" flow, where sellers can opt in to submit their bank information and FICO information in order to yield a higher loan offer.
Link additional bank accounts with banner
Banner on offer loan page
Outcomes
5-30%
Plaid Linking conversion
$150K - $900K
Loan Originations
$45K
Eligible Term Sellers
Outcomes
5-30%
Plaid Linking conversion
5-30%
Plaid Linking conversion
$150K - $900K
Loan Originations
$150K - $900K
Loan Originations
$45K
Eligible Term Sellers