Block

Enabling small business owners to get higher loan offers

Square Loans

Deposited just now

$10,000

Square Loans

Deposited just now

$10,000

During my time at Square, I led the user experience for a variety of credit products, including term loans. We wanted to provide higher loan offers to sellers, collecting external bank account data, outside of the checking account information we receive. In designing the experiences, I wanted to make sure we weren't compromising on the user experience, ensuring transparency and simplicity were fundamental to the product. Below are iterations of product directions I tested amongst sellers.

Team

Dua Gettani - UX Researcher

Mathilde David - Product Manager

Skills

User Research

UI & UX Design

Industry

Fintech

Date

2023

Key user experiences

I identified multiple ways of communicating bank account linking to yield higher loan offers. After leading research with small business owners, I consolidated on a direction that both educates sellers and yields higher loan offers.

Banner in loan offer stage

Relying on copy

Free form input to input bank account information

Linking via incentive per type

Key user experiences

I identified multiple ways of communicating bank account linking to yield higher loan offers. After leading research with small business owners, I consolidated on a direction that both educates sellers and yields higher loan offers.

Eventually, I concluded on a direction that enables sellers to most easily add their bank accounts and the experience holds the seller accountable for inputting all their bank accounts. I conducted lightweight usability testing with 17 sellers of different GPV segments, and launched a "Choose your own adventure" flow, where sellers can opt in to submit their bank information and FICO information in order to yield a higher loan offer.

27%

Plaid Linking Conversion

$150-$900K

Loan originations

45K

Eligible Term Loan Sellers

27%

Plaid Linking Conversion

$150-$900K

Loan originations

45K

Eligible Term Loan Sellers

Key user experiences

I identified multiple ways of communicating bank account linking to yield higher loan offers. After leading research with small business owners, I consolidated on a direction that both educates sellers and yields higher loan offers.

Banner in loan offer stage

Relying on copy

Free form input to input bank account information

Linking via incentive per type

What sellers said

I prefer to actively know what I’m linking, especially if it’s sensitive information. I’m hesitant to include my other bank accounts so I would choose not to click the action [because my Chase only contributes <3% of my annual sales].

Chris

Automotive

I want to know the steps I need to take to see my full offer amount.

Samantha

Florist

The [Choose your own] experience just made more sense to me. I know bank linking and consenting to FICO will contribute to a higher offer.

Yousseff

Goods / Accessories

I want to know the steps I need to take to see my full offer amount.

Samantha

Florist

I want to know the steps I need to take to see my full offer amount.

Samantha

Florist

What sellers said

I prefer to actively know what I’m linking, especially if it’s sensitive information. I’m hesitant to include my other bank accounts so I would choose not to click the action [because my Chase only contributes <3% of my annual sales].

Chris

Automotive

The [Choose your own] experience just made more sense to me. I know bank linking and consenting to FICO will contribute to a higher offer.

Yousseff

Goods / Accessories

I want to know the steps I need to take to see my full offer amount.

Samantha

Florist

What sellers said

I prefer to actively know what I’m linking, especially if it’s sensitive information. I’m hesitant to include my other bank accounts so I would choose not to click the action [because my Chase only contributes <3% of my annual sales].

Chris

Automotive

The [Choose your own] experience just made more sense to me. I know bank linking and consenting to FICO will contribute to a higher offer.

Yousseff

Goods / Accessories

"I'm looking for potential collaborators in a new creative agency endeavor, with a strong interest in sharing knowledge and brainstorming ideas."


Frida Braide

Photographer