Fika / Improving Onboarding Rates
Fika / Improving Onboarding Rates
Fika / Improving Onboarding Rates
Fika
Connecting creatives over coffee
Fika
Connecting creatives over coffee
Fika
Connecting creatives over coffee
Overview
After launching an MVP onboarding, we noticed drop offs when creatives had to create their Fika “Explore” cards, crucial to unlocking the full Fika product experience. To understand where the friction was, we asked members about any challenges or points of confusion they encountered during onboarding, observed Clarity sessions and made incremental improvements to the onboarding experience.
Role
Co-designer
Team
Co-designer Frontend/Backend Engineering Data Analyst
Timeline
2 weeks
Impact
+75% increase in onboarding conversions
Overview
After launching an MVP onboarding, we noticed drop offs when creatives had to create their Fika “Explore” cards, crucial to unlocking the full Fika product experience. To understand where the friction was, we asked members about any challenges or points of confusion they encountered during onboarding, observed Clarity sessions and made incremental improvements to the onboarding experience.
Role
Co-designer
Team
Co-designer Frontend/Backend Engineering Data Analyst
Timeline
2 weeks
Impact
+75% increase in onboarding conversions
Overview
After launching an MVP onboarding, we noticed drop offs when creatives had to create their Fika “Explore” cards, crucial to unlocking the full Fika product experience. To understand where the friction was, we asked members about any challenges or points of confusion they encountered during onboarding, observed Clarity sessions and made incremental improvements to the onboarding experience.
Role
Co-designer
Team
Co-designer Frontend/Backend Engineering Data Analyst
Timeline
2 weeks
Impact
+75% increase in onboarding conversions
The Fika Experience
Interactive onboarding
As creatives joined Fika, it was essential they felt seen and understood—both in how their identities were represented and in what actions they could take within the experience. We learned that 72% of members completed onboarding on the web experience, especially given their creative information was on their laptops.
The Fika Experience
Interactive onboarding
As creatives joined Fika, it was essential they felt seen and understood—both in how their identities were represented and in what actions they could take within the experience. We learned that 72% of members completed onboarding on the web experience, especially given their creative information was on their laptops.
The Fika Experience
Interactive onboarding
As creatives joined Fika, it was essential they felt seen and understood—both in how their identities were represented and in what actions they could take within the experience. We learned that 72% of members completed onboarding on the web experience, especially given their creative information was on their laptops.
Original Feedback
What are members saying
Members reported several technical issues—from scheduling difficulties to dropping off the platform, often due to being required to upload photos they didn’t have readily available. Additionally, members complained about not knowing what elements of an effective Fika profile card should contain.
Original Feedback
What are members saying
Members reported several technical issues—from scheduling difficulties to dropping off the platform, often due to being required to upload photos they didn’t have readily available. Additionally, members complained about not knowing what elements of an effective Fika profile card should contain.
Original Feedback
What are members saying
Members reported several technical issues—from scheduling difficulties to dropping off the platform, often due to being required to upload photos they didn’t have readily available. Additionally, members complained about not knowing what elements of an effective Fika profile card should contain.
Synthezed Research after launching our Beta Experience
Revised Onboarding
In the revised onboarding, members upload information from lowest effort, including contact information and favorite cafe, to highest efforts, uploading profile picture and project details. This ensured users didn't drop off in the Fika onboarding funnel.
Revised Onboarding
In the revised onboarding, members upload information from lowest effort, including contact information and favorite cafe, to highest efforts, uploading profile picture and project details. This ensured users didn't drop off in the Fika onboarding funnel.
Revised Onboarding
In the revised onboarding, members upload information from lowest effort, including contact information and favorite cafe, to highest efforts, uploading profile picture and project details. This ensured users didn't drop off in the Fika onboarding funnel.
Web Experience
Mobile
Outcomes
+75% increase in onboarding rates
After launching the revised experience, reordering the steps and the revised visual direction resulted in an increase in onboarding rates for members, allowing more members to connect over coffee.
Outcomes
+75% increase in onboarding rates
After launching the revised experience, reordering the steps and the revised visual direction resulted in an increase in onboarding rates for members, allowing more members to connect over coffee.
Outcomes
+75% increase in onboarding rates
After launching the revised experience, reordering the steps and the revised visual direction resulted in an increase in onboarding rates for members, allowing more members to connect over coffee.