Fika / Building a Brand
The Fika Brand
Introducing a new paradigm to connect in person
Meet Alan at Dimes for a flat white.
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introduce yourself,
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E.g. writing dialogue (for a short story I'm working on) and would love to get your opinion on it.
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Jamie will have 24 hours to respond.
Overview
We set out to create an experience that felt as welcoming and familiar as grabbing coffee with a fellow creative. Jamie and I ensured every detail reflected that same sense of warmth, comfort, and hospitality.
Role
Graphic Design Marketing
Team
Co-Design
Timeline
4 months
Impact
Improved trust in the Fika brand 22% increase in active users week over week
Overview
We set out to create an experience that felt as welcoming and familiar as grabbing coffee with a fellow creative. Jamie and I ensured every detail reflected that same sense of warmth, comfort, and hospitality.
Role
Graphic Design Marketing
Team
Co-Design
Timeline
4 months
Impact
Improved trust in the Fika brand 22% increase in active users week over week
Brand Guidelines
Marketing Series
Featuring top-notch creatives
Will played a key role in driving our marketing efforts, ensuring that creatives remained engaged with the Fika brand, connected with fellow creatives on social media, and actively participated in events across the city. After the introduction of of the marketing series Fika Member Spotlights, we achieved a 32% week-over-week increase in Fika applications and significantly boosted member engagement with the brand, resulting in more coffees sent, increased participation in our curated events, and 27% increased attendence in our coworking sessions.
Marketing Series
Featuring top-notch creatives
Will played a key role in driving our marketing efforts, ensuring that creatives remained engaged with the Fika brand, connected with fellow creatives on social media, and actively participated in events across the city. After the introduction of of the marketing series Fika Member Spotlights, we achieved a 32% week-over-week increase in Fika applications and significantly boosted member engagement with the brand, resulting in more coffees sent, increased participation in our curated events, and 27% increased attendence in our coworking sessions.
Marketing Series
Featuring top-notch creatives
Will played a key role in driving our marketing efforts, ensuring that creatives remained engaged with the Fika brand, connected with fellow creatives on social media, and actively participated in events across the city. After the introduction of of the marketing series Fika Member Spotlights, we achieved a 32% week-over-week increase in Fika applications and significantly boosted member engagement with the brand, resulting in more coffees sent, increased participation in our curated events, and 27% increased attendence in our coworking sessions.
Fika Events
Networking, Co-Working, Gallery Hangouts
Offering an alternate way for creatives to connect with one another outside of the Fika web experience, we hosted in-person events, from networking hours, co-working sessions at Industrious, and art gallery hangouts, where we welcomed new creatives to join the community. The events improved members' trust with our brand, incentivizing creatives to collaborate more often within our platform.
Fika Events
Networking, Co-Working, Gallery Hangouts
Offering an alternate way for creatives to connect with one another outside of the Fika web experience, we hosted in-person events, from networking hours, co-working sessions at Industrious, and art gallery hangouts, where we welcomed new creatives to join the community. The events improved members' trust with our brand, incentivizing creatives to collaborate more often within our platform.
Fika Events
Networking, Co-Working, Gallery Hangouts
Offering an alternate way for creatives to connect with one another outside of the Fika web experience, we hosted in-person events, from networking hours, co-working sessions at Industrious, and art gallery hangouts, where we welcomed new creatives to join the community. The events improved members' trust with our brand, incentivizing creatives to collaborate more often within our platform.
Fika Coworking Session
Fika Coworking Session
Fika Kickoff Event
Fika Kickoff Event
A Fika Collaboration between 2 members
Backyard Boogie Event
Fika Rooftop Social Hour
Levings Vander Voort x Fika Art Gallery Social Hour
Levings Vander Voort x Fika Art Gallery Social Hour
Fika Coworking Session
Fika Coworking Session
Fika Kickoff Event
Fika Kickoff Event
A Fika Collaboration between 2 members
Backyard Boogie Event
Fika Rooftop Social Hour
Levings Vander Voort x Fika Art Gallery Social Hour
Levings Vander Voort x Fika Art Gallery Social Hour
Fika Coworking Session
Fika Coworking Session
Fika Kickoff Event
Fika Kickoff Event
A Fika Collaboration between 2 members
Backyard Boogie Event
Fika Rooftop Social Hour
Levings Vander Voort x Fika Art Gallery Social Hour
Levings Vander Voort x Fika Art Gallery Social Hour
Fika Coworking Session
Fika Coworking Session
Fika Kickoff Event
Fika Kickoff Event
A Fika Collaboration between 2 members
Backyard Boogie Event
Fika Rooftop Social Hour
Levings Vander Voort x Fika Art Gallery Social Hour
Levings Vander Voort x Fika Art Gallery Social Hour