Projects / Beauty in Balance
Projects / Beauty in Balance
Projects / Beauty in Balance
Beauty in Balance
Creating a visual identity for a brand focused on helping multihyphenates balance passion and profession
Beauty in Balance
Creating a visual identity for a brand focused on helping multihyphenates balance passion and profession
Beauty in Balance
Creating a visual identity for a brand focused on helping multihyphenates balance passion and profession
Overview
I partnered with founder Alisha Gupta to bring Beauty in Balance to life — a platform that champions the power of pursuing passion alongside profession. Alisha, a strategy consultant at Accenture, keynote speaker, and community builder, is the definition of a multihyphenate. With Beauty in Balance, she’s creating space for others like her to connect, share, and reinforce the belief that you don’t have to choose between doing what you love and building a successful career.
Role
Graphic Design Branding Website Development
Team
Lead Designer
Timeline
2 months
Impact
Increase in 72% professionals signing up for launch series and events
Overview
I partnered with founder Alisha Gupta to bring Beauty in Balance to life — a platform that champions the power of pursuing passion alongside profession. Alisha, a strategy consultant at Accenture, keynote speaker, and community builder, is the definition of a multihyphenate. With Beauty in Balance, she’s creating space for others like her to connect, share, and reinforce the belief that you don’t have to choose between doing what you love and building a successful career.
Role
Graphic Design Branding Website Development
Team
Lead Designer
Timeline
2 months
Impact
Increase in 72% professionals signing up for launch series and events
Overview
I partnered with founder Alisha Gupta to bring Beauty in Balance to life — a platform that champions the power of pursuing passion alongside profession. Alisha, a strategy consultant at Accenture, keynote speaker, and community builder, is the definition of a multihyphenate. With Beauty in Balance, she’s creating space for others like her to connect, share, and reinforce the belief that you don’t have to choose between doing what you love and building a successful career.
Role
Graphic Design Branding Website Development
Team
Lead Designer
Timeline
2 months
Impact
Increase in 72% professionals signing up for launch series and events
passion
profession
wellness
EST 2024
EST 2024
passion
profession
wellness
Crafting the Brand
Integrating balance in all aspects
Through typography, logos, and grid, the visual identity intentionally reflects the balance individuals strive for between their professional and creative pursuits. The illlustrated symbols throughout the identity signify growth and equilibrium in diverse forms, adding an elegant yet approachable touch to the brand. At its core, the "B&B" logo embodies the essence of multihyphenates: expressive yet refined.
Crafting the Brand
Integrating balance in all aspects
Through typography, logos, and grid, the visual identity intentionally reflects the balance individuals strive for between their professional and creative pursuits. The illlustrated symbols throughout the identity signify growth and equilibrium in diverse forms, adding an elegant yet approachable touch to the brand. At its core, the "B&B" logo embodies the essence of multihyphenates: expressive yet refined.
Crafting the Brand
Integrating balance in all aspects
Through typography, logos, and grid, the visual identity intentionally reflects the balance individuals strive for between their professional and creative pursuits. The illlustrated symbols throughout the identity signify growth and equilibrium in diverse forms, adding an elegant yet approachable touch to the brand. At its core, the "B&B" logo embodies the essence of multihyphenates: expressive yet refined.
